Temporal, Paul. <br/><br/>
Branding in Asia :  the creation, development, and management of Asian brands for the global market / 
Paul Temporal. 
 - Rev. ed. 
 - Singapore ;  New York :  Wiley,  c2001. 
 - ix, 291 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471479101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Case studies.<br/>Marketing--Case studies.<br/>Competition, International--Case studies.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Master in Management
<br/><br/><label>LC Class. No.: </label>HD69.B7  / .T45 2001