Perreault, William D. <br/><br/>
Basic marketing :  a global-managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 12th ed. 
 - Chicago :  Irwin,  c1996. 
 - 1 v. (various pagings) :  col. ill., col. maps ;  27 cm. 
 - Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256139903 0256206872 
<br/><br/><label>LCCN: </label>95034965  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8