TY  - BOOK
AU  - Engel,James F.
AU  - Warshaw,Martin R.
AU  - Kinnear,Thomas C.
TI  - Promotional strategy: managing the marketing communications process 
SN  - 0256122407
AV  - HF5415 .E65 1994
U1  - 658.8 20
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin, 
KW  - Marketing
KW  - Advertising
KW  - Management
KW  - Master in Management
N1  - Includes bibliographical references and index
ER  -