TY  - BOOK
AU  - Parmerlee,David
ED  - American Marketing Association.
TI  - Preparing the marketing plan
SN  - 0844235792
AV  - HF5415.13 .P3248 1993
U1  - 658.8 20
PY  - 1993///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Master in Management
N1  - "American Marketing Association"--Cover
ER  -