Moutinho, Luiz. Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode, and Fiona Davies. - Chichester ; New York : John Wiley & Sons, c1998 (1999 printing) - x, 331 p : ill. ; 23 cm. Includes bibliographical references and index. ISBN: 0471963399 (cloth : alk. paper) 0471964301 (pbk. : alk. paper) Subjects--Topical Terms: Marketing--Management--Statistical methods.Marketing--Management--Mathematical models. Index Terms--Curriculum Objective: Master in Management LC Class. No.: HF5415.13 / .M695 1998