TY  - BOOK
AU  - Moutinho,Luiz
AU  - Davies,Fiona
AU  - Goode,Mark
TI  - Quantitative analysis in marketing management
SN  - 0471963399 (cloth : alk. paper)
AV  - HF5415.13 .M695 1998
PY  - 1998/// (1999 printing)
CY  - Chichester, New York
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
KW  - Statistical methods
KW  - Mathematical models
KW  - Master in Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/onix07/97049694.html
ER  -