Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 4th ed., annotated instructor's ed. /  George Franke. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1989. 
 - viii, 197, xxiv, 661 p. :  ill. (some col.) ;  26 cm. 
 - Prentice-Hall series in marketing .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0137061293 9710845144 
<br/><br/><label>LCCN: </label>88027433 //r94 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8