TY  - BOOK
AU  - Blattberg,Robert C.
AU  - Getz,Gary
AU  - Thomas,Jacquelyn S.
TI  - Customer equity: building and managing relationships as valuable assets 
SN  - 0875847641 (alk. paper)
AV  - HF5415.55 .B585 2001
PY  - 2001///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Relationship marketing
KW  - Customer services
KW  - Marketing
KW  - Customer relations
KW  - Customer loyalty
KW  - Marketing Management
KW  - M211,
KW  - MM, School of Management
KW  - Introduction to Marketing Management
KW  - MGT155,
KW  - BSABE, School of Management
N1  - Includes bibliographical references and index
ER  -