TY  - BOOK
AU  - Zikmund,William G.
TI  - Essentials of marketing research
SN  - 0030243564
AV  - HF5415.2 .Z537 1999
PY  - 1999///
CY  - Fort Worth, TX
PB  - Dryden Press
KW  - Marketing research
KW  - Master in Management
N1  - Includes bibliographical references and index
ER  -