Wilmshurst, John. <br/><br/>
Below-the-line promotion / 
John Wilmshurst. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1993. 
 - ix, 399 p. :  ill. ;  24 cm. 
 - Marketing series. Professional development .
 - Marketing series (London, England).  Professional development. .
<br/><br/> &quot;Published on behalf of the Chartered Institute of Marketing&quot; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750605480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Direct marketing.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Master in Management
<br/><br/><label>LC Class. No.: </label>HF5438.5  / .W55 1993