Engel, James F.

Consumer behavior [by] James F. Engel, David T. Kollat [and] Roger D. Blackwell. - New York, Holt, Rinehart, and Winston [1968] - xiv, 652 p. illus. 24 cm. - Holt, Rinehart, and Winston marketing series .

Bibliographical footnotes.

68022732 //r882


Consumer behavior.
Marketing research.

HF5415.2 / .E5 1968

658.8/342