TY  - BOOK
AU  - Cravens,David W.
TI  - Strategic marketing
T2  - The Irwin series in marketing
SN  - 0256026459
AV  - HF5415.135 .C72 1982
PY  - 1982///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references and index
ER  -