TY  - BOOK
AU  - Turban,Efraim
AU  - Turban,Efraim
TI  - Introduction to electronic commerce
SN  - 9780136109235 (pbk.)
AV  - HF5548.32 .T87 2011
U1  - 658.8/72 22
PY  - 2011///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Electronic commerce
N1  - Prev. ed. published under author: Efraim Turban; Includes bibliographical references and index; Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects
ER  -