TY  - BOOK
AU  - Parente,Donald
TI  - Advertising campaign strategy: a guide to marketing communication plans 
SN  - 003021114X
AV  - HF5837 .A38 2000
PY  - 2000///
CY  - Fort Worth
PB  - Dryden Press
KW  - Advertising campaigns
KW  - Communication in marketing
KW  - Marketing Management
KW  - M211,
KW  - MM, School of Management
KW  - Introduction to Marketing Management
KW  - MGT155,
KW  - BSABE, School of Management
N1  - Includes bibliographical references and index
ER  -