Wright, John Sherman,  1920- <br/><br/>
Advertising 
[by] John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr. With a foreword by Robert O. Bach and cartoon illus. by Bob Cram. 
 - 3d ed. 
 - New York,  McGraw-Hill  [1971] 
 - xv, 816 p.  illus. (part col.), maps (part col.)  24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0070720657 
<br/><br/><label>LCCN: </label>71155177  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .W7 1971 
<br/><br/><label>Dewey Class. No.: </label>659.1