Engel, James F.

Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. - 6th ed. - Chicago : Dryden Press, c1990. - 1 v. (various pagings) : ill. (some col.) ; 24 cm.

Includes index.

Includes bibliographical references.

0030229790

89007696


Consumer behavior.
Marketing research.

HF5415.3 / .E53 1990

658.8/342