TY  - BOOK
AU  - Baran,Stanley J.
TI  - Introduction to mass communication: media literacy and culture 
SN  - 9780077286408 (pbk. : alk. paper)
U1  - 302.23 22
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - Includes bibliographical references and index; Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media
ER  -