A strategic plan for sales and foreign trade of Lapanday Fruits Corporation /
Rachel Ann D. Quiniñeza ; Thaddeus R. Acuña, Vlademir A. Shuck, Albert Joseph A. Fedillaga, advisers.
- Davao City : School of Management, University of the Philippines Mindanao, c2013.
- x, 82 leaves
Thesis, Graduate (Master in Management)--University of the Philippines MIndanao, December 2013. Confidential
Philippines is an agriculture-based economy with 11 percent of the GDP coming from the agriculture industry. One of the top exported agricultural products is the Cavendish banana of the country. In 2012, around 200 million boxes of bananas were exported. One of the top banana producers and exporters in the country is the Lapanday Foods Corporation (LFC). This study aims to formulate a strategic plan for the Sales and Foreign Trade Operations (SAFTO) Group of LFC. This strategic plan adapted the Wheelen and Hunger Model (2010). This model consists of four phases. These are environmental scanning, strategy formulation and selection, strategy implementation, strategy control and evaluation. In identifying the strategies for the group, the external and internal environments were assessed. In formulating strategies SWOT Matrix was used. Furthermore, in selecting the best strategy, Quantitative Strategic Planning Matrix (QSPM) was utilized. The main issue that the company, as well as the SAFTO group, is facing is on fulfilling the order of the customers. This is especially because the production volume of the company is affected by Typhoon Pablo. In 2013, the company?s supply decreased by approximately 34 percent. Furthermore, there is a huge gap between demand and available supply on the first half of the year. This problem hinders the SAFTO group in achieving their volume commitment to the customers. The strategies generated from the SWOT Matrix for the SAFTO group are as follows: (1) Market Penetration, (2) Establishing a regular market in South East Asia Market, and (3) Negotiate for a new price increase. Based on QSPM, the most attractive strategy is market penetration. To be able to make it happen, the company will outsource fruits that cannot be fulfilled by the production. This is further gain the confidence of customers especially with the current condition of the company. In order for this strategy to be successful, several programs were recommended to certain areas of the organization. Control systems also need to be established to monitor the development of these program.