Building a brand : a strategic plan for Liquivit Purified Water Refilling Station /
Zoe L. Batislaong ; Thaddeus R. Acuņa, Albert Joseph A. Fedillaga, Vlademir A. Shuck, advisers.
- Davao City : School of Management, University of the Philippines Mindanao, c2013.
- 36 leaves
Thesis, Graduate (Master in Management)--University of the Philippines Mindanao, December 2013. Confidential.
In the early 90?s, nobody wanted to buy bottled water because there was clean water everywhere. It was because of industrialization in the urban areas and massive use of synthetic chemicals and fertilizers in the countryside that ground water started to get contaminated. In some places, piped-water systems are lacking; hence, people are uncertain about biological contaminants, disinfection by-products from the chlorination process, taste, and odor. This raised people?s awareness in the quality of water that they drink and started to buy bottled water. Families must find alternative water sources if they are to avoid cholera epidemics and other health problems spawned by the foul, contaminated water available in their neighborhoods. The solution to these problems can be seen in every corner of city streets today. Water refilling stations popped up like mushrooms. The demand is great that in spite of competitions in the market, almost all these refilling stations have managed to survive. Liquivit, after four years of its establishment, has made impressive gains to prove its status as the strongest water refilling business operating in Cabantian area. However, the company does not stop here. As there are massive real estate developments, mostly residential subdivisions in the area. Liquivit found tremendous opportunity that if only capitalized to its advantage, will translate to significant generation of revenue.