TY - BOOK AU - Litonjua,Abram Rei S. AU - Acuña,Thaddeus R. AU - Fedillaga,Albert Joseph A. AU - Shuck,Vlademir A. TI - Designing for the designer: a strategic plan for Far East Associates PY - 2013/// CY - Davao City PB - School of Management, University of the Philippines Mindanao KW - Strategic Planning KW - Policy and Strategic Planning, KW - M241 N1 - Thesis, Graduate (Master in Management)--University of the Philippines Mindanao, December 2013; Confidential N2 - Far East Associates is professional service partnership film that engages in Architecture & Engineering design since 1994. The firm has enjoyed success and experiences with various types of projects. Headed by its Principal Architect the firm seeks to harness the potential of the robust construction industry in Davao City. This paper will analyze the current situation of the firm both internally and externally. Options to tap the potential of the market will be presented and evaluation measures will be laid out ER -