TY  - BOOK
AU  - Mudie,Peter
AU  - Cottam,Angela
TI  - The management and marketing of services
SN  - 0750607890
AV  - HD9980.5 .M83 1993
U1  - 658 21
PY  - 1993///
CY  - Oxford, Boston
PB  - Butterworth Heinemann
KW  - Service industries
KW  - Management
KW  - Marketing
KW  - Marketing Management
KW  - M211,
KW  - MM, School of Management
N1  - Includes bibliographical references and index
ER  -