TY  - BOOK
AU  - Rosenberg,Jerry Martin
TI  - Dictionary of marketing and advertising
SN  - 0471025038 (alk. paper)
AV  - HF5415 .R577 1995
PY  - 1995///
CY  - New York
PB  - J. Wiley
KW  - Marketing
KW  - Dictionaries
KW  - Advertising
KW  - Master in Management
N1  - Includes bibliographical references
ER  -