Capon, Noel.
The Asian marketing casebook /
Noel Capon, Wilfried R. Vanhonacker.
- Singapore ; New York : Prentice Hall, 1999.
- xxvi, 958 p. : ill., maps ; 24 cm.
Includes bibliographical references.
0137955502 (U.S.)
Marketing--Asia--Case studies.
Master in Management
HF5415.12.A8 / C35 1999
658.8/0095