Capon, Noel.

The Asian marketing casebook / Noel Capon, Wilfried R. Vanhonacker. - Singapore ; New York : Prentice Hall, 1999. - xxvi, 958 p. : ill., maps ; 24 cm.

Includes bibliographical references.

0137955502 (U.S.)


Marketing--Asia--Case studies.


Master in Management

HF5415.12.A8 / C35 1999

658.8/0095