Keyes, Jessica,  1950- <br/><br/>
Infotrends :  the competitive use of information / 
Jessica Keyes. 
 - New York :  McGraw-Hill,  c1993. 
 - xiv, 221 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 214-215) and index. 
<br/><br/>Techno-strategizing the corporation -- Infotrend #1 : using technology to prosper in a down market -- Infotrend #2 : downsizing (or running lean, mean, and fast) -- Infotrend #3 : from flying solo to partnering -- Infotrend #4 : integration--the buzzword of the 1990s -- Infotrend #5 : outsourcing (the inside story) -- Infotrend #6 : info-marketing using information technology to gather intelligence -- Infotrend #7 : turning data into knowledge -- Infotrend #8 : the distinctive edge -- Infotrend #9 : ushering in the age of techno-business or IT as a profit-center -- Conclusion: The technological advantage -- Appendix A: Planning tools -- Appendix B: The big ten in systems integration -- Appendix C: Info-marketing resources/contacts -- Appendix D: AI intelligence resources. 
<br/><br/><label>ISBN: </label>0070344647 (alk. paper) :  $24.95 
<br/><br/><label>LCCN: </label>92029939  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Communication systems--Technological innovations--Case studies.--United States<br/>Corporations--Communication systems--Technological innovations--Case studies.--United States<br/>Information resources management--Case studies.<br/>Information technology--Case studies.--United States
<br/><br/><label>LC Class. No.: </label>HD30.3  / .K49 1993 
<br/><br/><label>Dewey Class. No.: </label>658.4/038