TY - BOOK AU - Flanagan,George Alexander TI - Modern institutional advertising: including corporate, corporate image association, service, and all other major forms of non-product advertising AV - HD59 .F54 U1 - 659.1 PY - 1967///] CY - New York PB - McGraw-Hill Book Co. KW - Industrial publicity KW - Corporate image KW - Institutional advertising ER -