Terpstra, Vern.

Comparative analysis for international marketing. Prepared under the direction of Bertil Liander. With contributions by Vern Terpstra, Michael Y. Yoshino [and] A. A. Sherbini. - Boston, Allyn and Bacon [1967] - xviii, 198 p. 24 cm. - Marketing Science Institute. Series of books .

Bibliography: p. 176-182.

67028048 //r86


Export marketing.
International business enterprises.

HF1009.5 / .T4

658.83