Comparative analysis for international marketing.
Prepared under the direction of Bertil Liander. With contributions by Vern Terpstra, Michael Y. Yoshino [and] A. A. Sherbini.
- Boston, Allyn and Bacon [1967]
- xviii, 198 p. 24 cm.
- Marketing Science Institute. Series of books .
Bibliography: p. 176-182.
67028048 //r86
Export marketing. International business enterprises.