Principles of marketing /
Philip Kotler, Gary Armstrong.
- 6th ed., annotated instructor's ed.
- Englewood Cliffs, N.J. : Prentice Hall, c1994.
- 1 v. (various pagings) : col. ill., col. map ; 28 cm.
- The Prentice Hall series in marketing .
- Prentice-Hall series in marketing. .