Marketing management:   an Asian perspective / 
Philip Kotler...[et.al.] 
 - Singapore :  Prentice Hall,   c1996. 
 - xviii, 1055 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0132548976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.