TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perrault, William D., Jr.
TI  - Applications in basic marketing :clippings from the popular business press
SN  - 0256139423
PY  - 1993///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
N1  - Includes index
ER  -