TY  - BOOK
AU  - Payne, Shelia.
TI  - Delivering customer service: : how to win a competitive edge through managing customer relationships successfully 
SN  - 0717297403
PY  - 1997///
CY  - Hongkong
PB  - Grolier International, 
KW  - Marketing Management
KW  - M211,
KW  - MM, School of Management
KW  - Introduction to Marketing Management
KW  - MGT155,
KW  - BSABE, School of Management
N1  - Includes bibliographical references and index
ER  -