McLuhan, Marshall, 1911- The medium is the massage : an inventory of effects / Marshall McLuhan, Quentin Fiore ; produced by Jerome Agel. - San Francisco, CA : HardWired, c1996. - 159 p. : ill. ; 18 cm. Originally published: New York : Random House, 1967. ISBN: 188886902X LCCN: 98164370 Subjects--Topical Terms: Mass media--History.Technology and civilization. LC Class. No.: P90 / .M258 1996 Dewey Class. No.: 302.23/09