TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
SN  - 0130336297
AV  - HF5415.13 .K64 2003
U1  - 658.8 21
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Marketing Management
KW  - M211,
KW  - MM, School of Management
KW  - Introduction to Marketing Management
KW  - MGT155,
KW  - BSABE, School of Management
N1  - Various multi-media instructional aids, including a web site, are available to supplement the text; Includes bibliographical references and indexes
ER  -