TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 0471484261 (pbk.)
U1  - 658.8 22
PY  - 2005///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Marketing
KW  - Management
KW  - Marketing Management
KW  - M211,
KW  - MM, School of Management
N1  - Includes index
UR  - http://www.loc.gov/catdir/bios/wiley047/2004042209.html
UR  - http://www.loc.gov/catdir/description/wiley041/2004042209.html
UR  - http://www.loc.gov/catdir/toc/wiley041/2004042209.html
ER  -