TY  - SER
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing
SN  - 0072557982
SN  - 1099-5579
AV  - HF5410 .A66
U1  - 658.8/005 20
PY  - 1990///-
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Periodicals
KW  - Management
N1  - Editors: 1990-     E. Jerome McCarthy and William D. Perreault, Jr; Includes bibliographical references
N2  - "Clippings from the popular business press."
ER  -