TY  - BOOK
AU  - Bardoquillo, Janfor Schel L., 
AU  - Placencia, Shemaiah Gail P., 
TI  - Market channel choice of vegetable farmers in Marilog, Davao City: the case of Pamuhatan Farmers' Association and Sabang Association of Farmers Entrepreneurs 
PY  - 2018///
KW  - Undergraduate Thesis,
KW  - ABE 200b
N1  - Thesis (BS Agribusiness Economics) -- University of the Philippines Mindanao, May 2018
N2  - Choosing the market channel to trade with is every farmer's dilemma. This study focused on producers? cluster: Pamuhatan Farmers? Association (PAFA) and Sabang Association of Farmer Entrepreneurs (SAFE). The research (1) assessed which market channel attribute is most important for the farmers, (2) determined which market channel is most preferred and least preferred, and (3) computed for the gross margin that farmers gained last cropping cycle for selected vegetables. Best-worst scaling was used to assess the importance of market channels? attributes and preference on market channel. After the analysis, it was found that both clusters have deemed the same most important attributes and these are: commitment on purchase immediate payment and high prices for vegetables. The least important attributes for SAFE are: provides financing and loans, low transaction cost, and nearness of the market channel. The least important attributes for PAFA are: provides financing and loans, low transaction cost, and provides transportation for the vegetables. SAFE?s most preferred market channels are: direct marketing, collector-wholesalers, and small-scale wholesalers. SAFE's least preferred market channels are: supermarket AB, supermarket C, budget hotels and restaurants. PAFA?s most preferred market channels are: supermarket C, collector-wholesalers, and direct marketing. PAFA's least preferred market channels are: budget hotels and restaurants, assembler-wholesalers, and wet market retailers. It was found that farmers gained high gross margins on all present market channels during peak season. However, lean season offered low gross margins for the farmers. It is recommended for SAFE and PAFA to continue selling their produce to collector-wholesalers if they want to spend lower marketing cost. Direct marketing is also recommended for farmers that are willing to spend more marketing cost because it relatively offers higher prices. PAFA can continue selling to small-scale wholesalers and supermarket C because they offer relatively higher prices
ER  -