TY - BOOK AU - Arkebauer,James B. TI - The McGraw-Hill guide to writing a high-impact business plan: a proven blueprint for entrepreneurs SN - 0070030596 AV - HD30.28 .A75 1995 U1 - 808.066 PY - 1995/// CY - New York PB - McGraw-Hill KW - Strategic planning KW - Handbooks, manuals, etc KW - Proposal writing in business KW - Petites et moyennes entreprises KW - Gestion KW - Guides, manuels, etc KW - Planification strat?egique KW - Affaires KW - R?edaction de projets KW - Plan d'affaires N1 - Includes index; Includes index; Introduction: Operating Your Company on Paper -- 1. Today, You Need a New Type of Plan -- 2. Start with a Definitive Purpose -- 3. The Heart of the Plan: The Business Description -- 4. The Market: Who Are They? -- 5. The Market Strategy: How to Get to Them -- 6. The Operations Plan - Basic Nuts and Bolts -- 7. Create a Schedule - Break It Down Point by Point -- 8. Presenting the High-Impact Management Team -- 9. The Financials - Strut Your Numbers -- Epilogue: Failing to Plan Is Planning to Fail -- Appendix A: Sample Business Plan -- Appendix B: Business Plan Glossary -- Appendix C: Sources of Everything ER -