Business growth through product development : a strategic plan for Padilla Review Center 2019-2023 /
Gabriel Angelo Lucero; Pedro A. Alviola IV, Aurelia Luzviminda V. Gomez, Glory Dee A. Romo, advisers
- 2019
- 98 leaves
Thesis (Master in Management) -- University of the Philippines Mindanao, April 2019
The Padilla Review Center is a business that offers Civil engineering review program in the Philippines, this strategic plan paper focuses on the branches of Davao, Iloilo and Legaspi. This focuses in major problems of the business as follows: (1) ineffectiveness and unproductiveness of the branches due to the lack of application and employment system, (2) lesser number of enrollees, these branches are not maximizing the maximum capacity of their facility, and (3) lack of policy documentation that will standardize the operation of the business. The strategic framework of Fred David was utilized as a tool to set direction on how the company should be improved strategically. Moreover, this framework guides the management to evaluate Padilla Review Center?s internal and external factors and to derive alternative solutions and strategies for the business through different management tools. The gathering of data was done through the close coordination with all levels of employees in the business to guarantee unbiased information. There was coordination with the President, middle management, and the teachers for the data gathered. This strategy formulation framework was used to analyze the operations and recommend most appropriate strategies for the company, External Factor Evaluation (EFE) and Internal Factor Evaluation (IFE) matrices were used. Internal-External and SWOT matrices were used to match potential strategies with coordination to the prior analysis of the internal and external factors. Quantitative Strategic Planning Matrix (QSPM) was used to derive the most appropriate strategy out from the many potential strategies. Product development is the strategy that was chosen as the result of QSPM matrix. Product Development is the creation of new or different characteristics to the customer. This may involve modification of an existing product or its presentation. The general internal and external environment needs a great consideration in volume of enrollees, efficiency of the instructors and review centers, and good financial capacity of the business. The product development is created to make Padilla Review Center standout amongst its competitors.