TY  - BOOK
AU  - Ladios, Russel D., 
AU  - Digal, Larry N., 
TI  - Estimating the demand for fresh vegetables in the Southern Philippines supermarket
PY  - 2019///
KW  - Undergraduate Thesis
KW  - ABE 200b,
KW  - BSABE, School of Management
N1  - Thesis (BS Agribusiness Economics) -- University of the Philippines Mindanao, May 2019
N2  - Due to the importance of vegetables in human diet, the demand for it has been increasing as the global population increases. Vegetables can be bought in different retail outlets particularly, wet market and supermarket. There is a tight competition between the two markets with their distinct characteristics. Wet markets sell fresher and cheaper produce whereas supermarket offer convenience and high quality products. But gradually, most Filipinos prefer to shop at supermarkets, as a reliable source for purchasing fresh vegetables rather than the wet market. This could be attributed to the fact that suppliers of vegetables follow the strict and appropriate conditions and requirements set by the supermarkets in providing vegetables in a supermarket level using point-of sale data provided by Supermarket X. by estimating the demand, price and expenditure elasticities were measured using Linear Appropriate Almost Ideal Demand System (LA-AIDS) model. Results have shown that most of the consumers of vegetables in the supermarket are female. In terms of age, they mostly belong to the age group of 41-55 years old and have no occupation. All of the vegetables, except radish, are responsive to the changes in its own price. String beans was most responsive to changes in its own price among the other vegetables. Perhaps, maintaining its price would yield profit to supermarket. Carrots have the highest expenditure elasticity and have a market potential for the supermarket. It would be a profitable move to increase its price and the price of its complementary goods
ER  -