Stanton, William J. <br/><br/>
Fundamentals of marketing 
[by] William J. Stanton. 
 - 3d ed. 
 - New York,  McGraw-Hill  [1971] 
 - 729 p.  25 cm. 
<br/><br/>Bibliography: p. [704]-712. 
<br/><br/><label>ISBN: </label>0070608482 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S745 1971 
<br/><br/><label>Dewey Class. No.: </label>658.8