Kuta wato : designing a mobile travel application for Cotabato City /
Chalcedony R. Aniņon; Mishael Jacob L. Pueblas, adviser
- 2019
- 160 leaves
Thesis (BA Communication Arts) -- University of the Philippines Mindanao, 2019
This study explored means in digitally promoting Cotabato City through designing a mobile travel application. Cotabato City is a city rich in unique culture and history, which is significantly manifested in many cultural heritages, festivities, traditions, and even with its people. Regardless, this one is unique and diverse city once had a negative perception among the people with regards to issues of peace and security. Hence, this study aimed to contribute in improving the image of Cotabato City as a tourist destination and increasing its tourism rate in terms of its strategy in digitally reaching tourists, anchoring it to the Visual Rhetoric Theory ? a theory explaining how visual images and texts can influence a person?s thinking and behavior. This study utilized the three stages of the creative process, which includes pre-production, production, and post-production. Key informant interviews with the city tourism officer and gathering of necessary data from the tourism office were conducted to explore the existing situation of Cotabato City in terms of the tourism industry, its needs, and potentials that served as the basis in identifying the contents and sections that were included in designing the mobile travel application for Cotabato City. For a city like Cotabato that has a potential in the tourism industry yet overshadowed by its reputation for being involved in many peace and order issues, communication through a mobile travel application played a pivotal role in determining ways to improve its image and provide opportunities for its people.