Results
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Below-the-line promotion / John Wilmshurst. by
- Wilmshurst, John
- Chartered Institute of Marketing
Series: Marketing series (London, England). Professional development.
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: University Library (1)Call number: HF5438.5 W55.
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Marketing research : an aid to decision making / Alan T. Shao. by
Edition: 1st ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cincinnati, OH : South-Western College, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .S469 1998 HF5415.2 S469 1998.
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Essentials of marketing research / William G. Zikmund. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Fort Worth, TX : Dryden Press, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 Z53 1999.
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Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. by
- Blattberg, Robert C, 1942-
- Getz, Gary, 1955-
- Thomas, Jacquelyn S, 1969-
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.55 .B585 2001 HF5415.55 B585 2001.
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Modern human relations at work. by
- Hodgetts, Richard M
- Hegar, Kathryn W
Edition: 9th ed. / Richard M. Hodgetts, Kathryn W. Hegar.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2005
Availability: Items available for loan: School of Management (1)Call number: HF5549 .H519 2005.
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