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Study guide to accompany marketing / Joel R. Evans and Barry Berman by
  • Evans, Joel R
  • Berman, Barry
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: New York : MacMillan , c1994
Availability: Items available for loan: School of Management (1)Call number: HF5415 E92 1994.

Instructor's resource manual with transparency master's to accompany marketing / Joel R. Evans and Barry Berman by
  • Evans, Joel R
  • Berman, Barry
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: New York : MacMillan , c1994
Availability: Items available for loan: School of Management (1)Call number: HF5415 E92 1994.

Sales and advertising opportunities for the small manufacturer. by
  • Tompkins, Norman Clyde. [from old catalog]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Funk & Wagnalls in association with Printers' Ink Pub. Co. [1950]
Availability: Items available for loan: (1)Call number: HF5415 .T588.

The supermarketers : marketing for success, rules of the master marketers, the naked marketplace / Robert Heller. by
  • Heller, Robert, 1932-
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Dutton, c1987
Availability: Items available for loan: School of Management (1)Call number: HF5415 H374 1987.

Marketing, an introductory analysis [by] John B. Matthews, Jr. [and others] by
  • Matthews, John B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1964]
Availability: Items available for loan: School of Management (1).

Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz. by
  • Robinette, Scott
  • Brand, Claire
  • Lenz, Vicki
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: School of Management (1)Call number: HF5415 R5553 2001.

Fast track marketing : implementing innovative tactics in the global marketplace / John Hathaway-Bates. by
  • Hathaway-Bates, John
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Van Nostrand Reinhold, c1993
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 H36 1993.

Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode, and Fiona Davies. by
  • Moutinho, Luiz
  • Davies, Fiona
  • Goode, Mark
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester ; New York : John Wiley & Sons, c1998 (1999 printing)
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M695 1998 HF5415.13 M695 1998.

Market-driven management : using the new marketing concept to create a customer-oriented company / Frederick E. Webster, Jr. by
  • Webster, Frederick E
Series: Portable MBA series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1994
Online access:
Availability: Items available for loan: School of Management (1)Call number: HF5415.13 W467 1994.

Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by
  • Stanton, William J
  • Etzel, Michael J
  • Walker, Bruce J
Series: McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: School of Management (2)Call number: HF5415 S745 1991, ...

Marketing and society; a conceptual introduction [by] Ronald R. Gist. by
  • Gist, Ronald R
Series: Holt, Rinehart and Winston marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Holt, Rinehart and Winston [1971]
Availability: Items available for loan: School of Management (1)Call number: HF5415 G48.

Life-styled marketing. by
  • Hanan, Mack
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [New York] American Management Association [1972]
Availability: Items available for loan: School of Management (1)Call number: HF5415 H1852.

Marketing for business growth. by
  • Levitt, Theodore, 1925-
Edition: [2d ed.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1974]
Availability: Items available for loan: School of Management (1)Call number: HF5415 L482.

The business and marketing environment / Adrian Palmer and Ian Worthington. by
  • Palmer, Adrian, 1955-
  • Worthington, Ian, 1946-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill Book Co., c1992
Availability: Items available for loan: School of Management (1)Call number: HF5415 P35.

Quantitative analysis for marketing management [by] William R. King. by
  • King, William Richard, 1938-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, McGraw-Hill [1967]
Availability: Items available for loan: School of Management (1)Call number: HF5415.1 K52.

Intelligent offices : object-oriented multi-media information management in client/server architectures / Setrag Khoshafian ... [et al.]. by
  • Khoshafian, Setrag
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1992
Availability: Items available for loan: University Library (1).

Consumer behavior [by] James F. Engel, David T. Kollat [and] Roger D. Blackwell. by
  • Engel, James F
  • Kollat, David T [joint author.]
  • Blackwell, Roger D [joint author.]
Series: Holt, Rinehart, and Winston marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Holt, Rinehart, and Winston [1968]
Availability: Items available for loan: University Library (1)Call number: HF5415.2 E5 1968.

Retailing management / Michael Levy, Barton A. Weitz. by
  • Levy, Michael, 1950-
  • Weitz, Barton A
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University Library (3)Call number: HF5429 L4828 2012, ...

Good products, bad products : essential elements to achieving superior quality / James L. Adams. by
  • Adams, James L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (1)Call number: HF5415.157 .A33 2012.

What got you here won't get you there in sales! : how successful salespeople take it to the next level / Marshall Goldsmith, Don Brown, Bill Hawkins. by
  • Goldsmith, Marshall
  • Hawkins, Bill, 1947-
  • Brown, Don, 1956-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University Library (2)Call number: HF5438.25 .G6425 2012, ...

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