Consumer behavior and retail outlet choice for fresh meat in Panabo City, Philippines / Princess Anne B. Padios; Glory Dee A. Romo, adviser

By: Contributor(s): Material type: TextTextLanguage: English Publication details: 2019Description: 96 leavesSubject(s): Dissertation note: Thesis (BS Agribusiness Economics) -- University of the Philippines Mindanao, May 2019 Abstract: The increasing population, the rise of middle income households and changing lifestyle of Filipino households are among the reasons on why the food retail industry in the Philippines is going through a lot of transformations for the past years. However, despite the rapid expansion of modern retail outlets such as supermarkets, hypermarkets, convenience stores and others, most studies suggest that traditional retail outlets still dominate the food retail. Because of this, more researches have been conducted to be able to get a glimpse of the buying behavior of consumers from developed to developing communities. This study aims to assess buying behavior and retail outlet choice in purchasing fresh meat of consumers in Panabo City, Philippines. It will also include the assessment of the effects of the newly implanted TRAIN Law in the buying behavior and retail outlet choice of the consumers. The three retail outlets included in the city were supermarket, wet market, and talipapa. There were 300 respondents that were interviewed in five different barangays in Panabo City using administered survey. The researcher used the Multinomial Logistic Model in order to identify the variables that significantly affect the retail outlet choice and the buying behavior of the consumers. The factors that were included in the study include the socio-demographic profile, frequency of visits, budget allocation and different retail attributes. It was found that civil status, monthly income, budget allocation are the socio-demographic factors that affects the retail outlet choice of the respondents. Moreover, retail attributes such as convenience, price of product, convenience, special offers, quality of product, cleanliness, food safety, and mode of payment affect the consumer behavior and retail attributes of the respondents.
List(s) this item appears in: BS Agribusiness Economics
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Thesis Thesis University Library Archives and Records Preservation Copy LG 993.5 2019 A3 P33 (Browse shelf(Opens below)) Not For Loan 3UPML00038128

Thesis (BS Agribusiness Economics) -- University of the Philippines Mindanao, May 2019

The increasing population, the rise of middle income households and changing lifestyle of Filipino households are among the reasons on why the food retail industry in the Philippines is going through a lot of transformations for the past years. However, despite the rapid expansion of modern retail outlets such as supermarkets, hypermarkets, convenience stores and others, most studies suggest that traditional retail outlets still dominate the food retail. Because of this, more researches have been conducted to be able to get a glimpse of the buying behavior of consumers from developed to developing communities. This study aims to assess buying behavior and retail outlet choice in purchasing fresh meat of consumers in Panabo City, Philippines. It will also include the assessment of the effects of the newly implanted TRAIN Law in the buying behavior and retail outlet choice of the consumers. The three retail outlets included in the city were supermarket, wet market, and talipapa. There were 300 respondents that were interviewed in five different barangays in Panabo City using administered survey. The researcher used the Multinomial Logistic Model in order to identify the variables that significantly affect the retail outlet choice and the buying behavior of the consumers. The factors that were included in the study include the socio-demographic profile, frequency of visits, budget allocation and different retail attributes. It was found that civil status, monthly income, budget allocation are the socio-demographic factors that affects the retail outlet choice of the respondents. Moreover, retail attributes such as convenience, price of product, convenience, special offers, quality of product, cleanliness, food safety, and mode of payment affect the consumer behavior and retail attributes of the respondents.

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