The image building of the Soli Deo Gloria Christian Academy : a public relations plan / Joseph Rick L. Paragili; Karen Joyce G. Cayamanda, adviser
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TextPublication details: 2014Description: 129 leavesSubject(s): Dissertation note: Thesis (BA Communication Arts) -- University of the Philippines Mindanao, June 2014. Abstract: In this study, the researcher planned to assess the desired image of the school and evaluated the perceived image of the constituents of the school to further analyze whether the image that is being passed around in the grapevine is accurate. An evaluation was made to assess the desired image of the Soli Deo Gloria Christian Academy and it was used to analyze the familiarity scale of the parents of SDGCA. The study was used the components of identity of SDGCA which are the goals, mission, and vision statements as a point of reference and units of evaluation of the study so it could determine which among the components were perceived incorrectly by the parents. Using statistical methods to represent image in numbers, the study was able to evaluate the gap between the desired image and the present image. It was found out that among the four components of identity used in this study (mission, vision, goals, and philosophy of ministry), parents have perceived incorrectly the goals and the philosophy of ministry of SDGCA. This was the groundwork of the public relations plan of the study.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Thesis
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University Library Archives and Records | Non-Circulating | LG993.5 2014 C54 P37 (Browse shelf(Opens below)) | Preservation Copy | 3UPML00036430 |
Thesis (BA Communication Arts) -- University of the Philippines Mindanao, June 2014.
In this study, the researcher planned to assess the desired image of the school and evaluated the perceived image of the constituents of the school to further analyze whether the image that is being passed around in the grapevine is accurate. An evaluation was made to assess the desired image of the Soli Deo Gloria Christian Academy and it was used to analyze the familiarity scale of the parents of SDGCA. The study was used the components of identity of SDGCA which are the goals, mission, and vision statements as a point of reference and units of evaluation of the study so it could determine which among the components were perceived incorrectly by the parents. Using statistical methods to represent image in numbers, the study was able to evaluate the gap between the desired image and the present image. It was found out that among the four components of identity used in this study (mission, vision, goals, and philosophy of ministry), parents have perceived incorrectly the goals and the philosophy of ministry of SDGCA. This was the groundwork of the public relations plan of the study.
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