Thesis, Graduate(Master in Management)--University of the Philippines Mindanao, December 2007.

The Davao City SME Center recognizes the valuable economic contribution of the Micro, Small and Medium Enterprises in the city and in the country as a whole. Consequently, strategic planning becomes very important to the SME Center to continuously offer support services for the development of the MSMEs. This strategic paper employed the strategic management framework of Prof. Miguel Soledad to guide the researcher in performing the various strategic planning exercises. The strategic planning began with an assessment of the general situation of the SME Center. This was followed by an analysis of the external and internal environments of the organization which became the primary basis for the formulation of strategic options that the SME Center might adopt for the next five years, from 2008 to 2012. From an array of four strategic options, the researcher felt that service development and innovation coupled with enhancing operational efficiency were the strategies that exhibit the best ways to attain the corporate objectives of the SME Center, viz., to increase the number of MSMEs served by the 20% every year and to increase the net income of the SME Center by 30% every year for the next five years. The general strategies were broken down into specific strategies and activities. Likewise, action plans were formulated t provide a clear picture of how these strategies should be implemented. Lastly, a monitoring and control system laid out to make sure that the activities of the SME Center are meeting its objectives. The Balanced Score Card was adopted to determine the Key Result Areas (KRAs) and Performance Indicators (PIs) that should be used to measure the performance of the SME Center. This provides the measure for the success and failure of the organization in meeting its objective and would promote further improvement to the strategies being implemented. An information system was also articulated to provide the people in the organization a guide on how to communicate the implementation of strategies.