Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr.
Material type: TextSeries: Irwin series in marketingPublication details: Homewood, IL : Irwin, c1993.Edition: 4th edDescription: xviii, 900 p. : ill. ; 25 cmISBN:- 0256105316
- HF5415 .C6944 1993
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | University Library | Regular Circulation | HF5415 C69 1993 (Browse shelf(Opens below)) | Available | 3UPML00004757 |
Rev. ed. of: Strategic marketing management cases and applications. 3rd ed. 1990.
Includes bibliographical references and index.
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