Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.

By:

Bernhardt, Kenneth L, 1944-

Contributor(s):

Material type: Text

TextPublication details: Plano, Tex. : Business Publications, 1988.Edition: 4th edDescription: xiv, 767 p. : ill. ; 25 cmISBN:

0256036764

Subject(s):

DDC classification:

658.8 19

LOC classification:

HF5415.13 .B448 1988

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library	Circulating	HF5415.13 B448 1988 (Browse shelf(Opens below))	Available		3UPML00017944

Supplemented by: Student case analysis package / by Stuart W. James. c1989. 2 computer disks (5 1/4 in.). For use with: IBM PC; DOS 2.0 or higher; Lotus 1-2-3 (version 2.0 or higher).

Includes bibliographical references and index.

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