Results
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Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. by
- Blattberg, Robert C, 1942-
- Getz, Gary, 1955-
- Thomas, Jacquelyn S, 1969-
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2001
Availability: Items available for loan: University Library (1)Call number: HF5415.55 .B585 2001 HF5415.55 B585 2001.
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Developing a market orientation / Rohit Deshpande, editor. by
- Deshpande, Rohit
- Marketing Science Institute
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Availability: Items available for loan: University Library (1)Call number: HF5415.2 .D44 1999 HF5415.2 .D44 1999.
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