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		Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by Perreault, William D Cannon, Joseph P., Ph. D McCarthy, E. Jerome (Edmund Jerome) Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/Irwin, c2010 Availability: Items available for loan: School of Management (1)Call number: HF5415 .M378 2010. Place hold Add to cart (remove)
		No cover image available Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: Irwin/McGraw-Hill series in marketing Edition: 13th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c1999 Availability: Items available for loan: School of Management (1)Call number: HF5415.13 .M369 1999 HF5415.13 M369 1999. Place hold Add to cart (remove)