Marketing management / Russell S. Winer.

By:

Winer, Russell S

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007.Edition: 3rd edDescription: xxix, 500 p. : col. ill. ; 29 cmISBN:

0131963341
9780131963344
9780131963344

Subject(s):

Marketing -- Management

DDC classification:

658.8 22

LOC classification:

HF5415.13 .W5476 2007

Online resources:

Table of contents

Contents:

Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	University Library Regular Circulation	Circulating	HF5415.13 W5476 2007 (Browse shelf(Opens below))	Available		3UPML00019080

Includes bibliographical references (p. 447-466) and indexes.

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